PERSONALIZED VIDEO EXPERIENCES
FOR FINANCE & FINTECH

Trust is something to earn, not build. It is the currency of the digital age and may be the most important asset of financial services across the globe. Personalized videos can help financial institutes earn customers' trust by leveraging engagement to a personal level.
Discover what can be achieved with immersive, contextual, and hyper-personalized video experiences to stand out in the competition.

INDUSTRY BENEFITS

40%

increase in sales.

reduction in the cost of acquisition.

increase in app downloads.

increase in mortgage applications.

ZOOM IN ON THE CUSTOMER WITH PERSONALIZED FINANCE

Personalized video experiences focus on specific touchpoints in customers' journeys to meet them where they are, understand their individual financial goals, and provide relevant monetary advice they actually need.

PERSONALIZED IN-APP OFFERS

In-app personalized offers are great touchpoints for financial services companies to kickstart a personalized conversation.
In this use case, we see a compelling scenario about personalized loan offers. Here, the bank’s connected database feeds the video with the personal information of the customer to get a detailed look on the expenses. Since the customer spends the most on rental costs, the system automatically offers a custom-made and time-sensitive mortgage loan with interactive buttons to apply or get in touch for more information.

Every time the customer hits the play button on a personalized video experience by OmmaVQ, we put together the data and the video at that moment, making sure that everything is always up-to-date and relevant.

Industry Needs

WELCOMING & ONBOARDING

Start the change at the first step by welcoming your new account holders with a personalized and warm welcome. Encourage the use of digital tools from the get-go by providing personal resources, offering unique incentives, and making them feel engaged with contextual info.

SOME CRUCIAL RESULTS:

Increase in conversion rates
Boost card usage
Adoption of digital tools and online account enrollment

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ENLIGHT AND ADVICE CUSTOMERS

Financial literacy is a solid problem for account holders of all levels. Enlight, advise and influence your customers, old and new, with personalized videos according to their behavioral data. Help them shape their future while earning their trust with 1:1 video content.

SOME CRUCIAL RESULTS:

Solid increase in CSAT & NPS
Improve in retention and loyalty
Increase in personal investment contributions

CARE & SUPPORT

Customer care in financial services is a delicate issue for all parties. The human touch with a personalization twist can go distances with on-demand and self-service support options. Providing interactive and hyper-personalized videos for account holders enables tailored information flow to build brand loyalty like nothing else.

SOME CRUCIAL RESULTS:

Less call volume and call center costs
Low to no early churn rates
Increased mutual connection
Instant feedback and engagement

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LOYALTY & TRUST

Building a longtime value for every customer is a breeze via hyper-personalized campaigns and offers. Providing contextual information during critical decision points ensures a smooth decision-making process and helps financial institutions earn trust in times of need. Commitment and satisfaction become the gold standards.

SOME CRUCIAL RESULTS:

Increased customer Lifetime Value (LTV)
Improved brand appeal
Higher rates of repeat customer business

NEED SOMETHING ELSE FOR A DIFFERENT INDUSTRY?

TELECOMMUNICATIONS

Journeys for telecommunications customers are maybe the longest with many touchpoints. Each offers unique opportunities such as growing loyalty, billing support, and conversions.

INSURANCE

Insurance industry relies on customer care and close interaction above all else. Combine great care with informative video experiences to fulfill the most important sector-specific KPIs.

MULTI-LEVEL MARKETING

Time-sensitive performance reports, new products, hot deals, or onboarding… Create interactive videos for each persona in your sales team to meet ever-growing sales volumes.

FMCG & GROCERY

Elevate the branding of your company by creating educational, informative, and personalized video experiences about grocery e-commerce right inside your app and foster your relationship with shoppers.

FASHION

Today, nothing tells the story of a genuine personality better than a personal clothing style. A connected e-commerce database can create wonders with a very talented video experience platform.

What They Said About Us?

Halit Kıvanç Bozdağ Head of Digital Marketing
- SODEXO

As Sodexo, thanks to our communication with Omma Vq, we have achieved significant improvements in visibility and conversion rates in our member restaurants. In this process, Omma VQ had positive directions not only technically but also on the whole process with its experience.
Azra Erol Value Proposition
& Incentives Manager
- AVON

Thanks to OmmaVQ, we started a brand new era with personalized communications for our representatives. When we combined our innovative approaches with Omma's experience, we achieved a good performance in video view trough and order rates.