PERSONALIZED VIDEO EXPERIENCES
FOR FMCG & RETAIL

Dynamic and personalized videos in FMCG and retail can play different roles such as building brand awareness, enhancing customer experience, nurturing loyalty, and last but not the least, conversion of shoppers in different touchpoints.
Personalized videos can help FMCG and retail professionals discover a new breed of video marketing that is immersive, contextual, and hyper-personalized.

INDUSTRY BENEFITS

24x

increase in ROAS.

28%

decline in the cost of shopper conversion.

18%

uplift in online sales channels.

3x

increase in brand awareness.

TAKE THINGS PERSONAL WITH PERSONALIZED VIDEO SHOPPING

Make use of the previous shopping data to approach your customers, present unique offers with personalized videos at the most convenient time, and focus on specific touchpoints in customers' journeys to meet them where they are.

Industry Needs

1

BRAND AWARENESS

Start the change at the first step by spreading the love about your brand. Explain your competitive advantages and unique selling point to your existing and/or potential customers as well as present them with individual offers with interactive and hyper-personalized videos on 1:1. 

SOME CRUCIAL RESULTS:

  • Increase in brand recall
  • Increase in returning customers
  • Increase in website traffic
2

BOOST CUSTOMER EXPERIENCE

Start by mapping out the complete customer retail journey, define touchpoints, integrate data to influence them at every step. Personalized shopping experiences create memorable decision points that will always play in your hand in the future.

SOME CRUCIAL RESULTS:

  • Solid increase in CSAT & NPS
  • Improve in retention and loyalty
  • Increase in lifetime shopper value
3

CONVERSION OF SHOPPERS

Taking time to design a personalized video and spending money on it to reach specific target audiences earn today’s digital shopper’s trust. The human touch with a personalization twist can go distances with returning customers by answering their needs in a timely manner. This almost always ends in more add-to-cart events, and that means higher conversion rates through personalized videos.

SOME CRUCIAL RESULTS:

  • Reduced shopping cart abandonment rates
  • Increased conversion rates
  • Instant feedback and engagement
4

LOYALTY & TRUST

Building a longtime value for every customer is a breeze with carefully crafted hyper-personalized campaigns and offers. Providing contextual information during critical decision points ensures a smooth decision-making process and helps FMCG professionals and retailers.

SOME CRUCIAL RESULTS:

  • Increased loyalty program adoption
  • Higher revenue per shopper
  • Higher rates of returning customers

NEED SOMETHING ELSE FOR A DIFFERENT INDUSTRY?

TELECOMMUNICATIONS

Journeys for telecommunications customers are maybe the longest with many touchpoints. Each offers unique opportunities such as growing loyalty, billing support, and conversions.

INSURANCE

Insurance industry relies on customer care and close interaction above all else. Combine great care with informative video experiences to fulfill the most important sector-specific KPIs.

MULTI-LEVEL MARKETING

Time-sensitive performance reports, new products, hot deals, or onboarding… Create interactive videos for each persona in your sales team to meet ever-growing sales volumes.

FINANCE & FINTECH

Finance is already a hyper-personalized industry with micro-targeted offers. Now it’s time to expand your communication strategy to involve immersive video experiences.

FASHION

Today, nothing tells the story of a genuine personality better than a personal clothing style. A connected e-commerce database can create wonders with a very talented video experience platform.

What They Said About Us?

  • Halit Kıvanç Bozdağ Head of Digital Marketing
    - SODEXO

    As Sodexo, thanks to our communication with Omma Vq, we have achieved significant improvements in visibility and conversion rates in our member restaurants. In this process, Omma VQ had positive directions not only technically but also on the whole process with its experience.

  • Azra Erol Value Proposition
    & Incentives Manager
    - AVON

    Thanks to OmmaVQ, we started a brand new era with personalized communications for our representatives. When we combined our innovative approaches with Omma's experience, we achieved a good performance in video view trough and order rates.

LET’S TALK ABOUT YOU

Let’s talk about your touchpoints, target audience, industry KPIs, and ambitions so that we build a conversational video experience tailored for you.

    Please enter your business email address as your email address. No response will be provided to personal e-mail addresses.