As digital marketers, we’re always looking for new and innovative ways to reach and engage with our target audience. Over the past few years, video marketing has emerged as one of the most effective methods for achieving these goals, surpassing other forms of content marketing.
As we look ahead to 2023, we can expect to see video marketing continue to evolve and become even more popular. New and exciting trends are emerging, such as the use of augmented reality, interactive videos, and personalized video experiences. These strategies provide opportunities for businesses to create engaging and meaningful experiences for their audience, driving higher engagement and conversion rates.
As techie people who deal with tech-enabled solutions, it’s essential to stay ahead of the curve and embrace the latest strategies. Video marketing is no exception and surely is one of the most exciting areas to watch for 2023, the primary reason being the use of personalized and hyper-targeted videos. But before getting any deeper, let’s start with the basics and look at some of the benefits to include video in your digital marketing strategy.
5 Reasons to Use Video in Your Marketing Strategy
- Improved Sales: Video marketing creates engaging and personalized content, connecting better with your audience and leading to higher conversion rates, thus boosting sales.
- Reduced Support Calls: Informative videos addressing customer concerns can reduce support calls and free up resources for strategic initiatives.
- Increased Engagement: Video is an engaging medium that captures attention and leads to higher conversion rates and stronger audience connection.
- Improved SEO: Video content keeps visitors on your website longer, improving search engine rankings and driving traffic through social media shares.
- Increased Brand Awareness: Video marketing showcases products and services dynamically and memorably, standing out in a crowded marketplace and making a lasting impression on the audience.
Overall, video marketing is a powerful tool that can help businesses of all sizes and industries to connect with their audience in a more meaningful way. By embracing the latest trends and technologies, such as personalized and hyper-targeted videos, businesses can stay ahead of the competition and drive growth and success in 2023 and beyond.
Video Marketing Trends to Watch in 2023
- Short-form vertical videos: With the rise of TikTok and Instagram Reels, short-form vertical videos are becoming increasingly popular. These videos are perfect for engaging younger audiences and can be used for product demonstrations, behind-the-scenes glimpses, or quick tips.
- Live video: Live video provides businesses with a unique opportunity to connect with their audience in real time. Facebook users watch live videos three times longer than pre-recorded videos, and live content generates six times more interactions. Brands can use live video for product launches, Q&A sessions, or even virtual events.
- Repurposed videos: Repurposing existing video content is a trend that is set to continue in 2023 that can save time and resources while still providing value to the audience. Businesses can repurpose longer videos into shorter clips for social media, and different platforms or even turn audio content into video and vice versa.
- AR/VR videos: Augmented and virtual reality videos are becoming more accessible and affordable, allowing businesses to create immersive experiences for their audience. For example, a furniture company could use AR to show customers what a piece of furniture would look like in their home.
- Shoppable videos: Shoppable videos allow viewers to make purchases directly from the video itself. This trend is gaining traction as more businesses look for ways to drive sales and improve conversion rates. For example, a technology company could create a video showcasing a new product and viewers could click on the features they are interested in to learn more and make a purchase.
- Educational videos: They are a great way to establish your business as a thought leader in your industry. These videos can provide valuable insights and information to your audience, building trust and credibility. A fintech company might create an educational video series on investing strategies or financial planning.
- Personalized (hyper-targeted) videos: Personalized videos are tailored to the specific needs and interests of the viewer, making them more engaging and memorable. For instance, a holiday company could create a video demonstrating a customized travel package for a potential customer based on their interests and preferences.
- Search-optimized videos: While SEO is not new, optimizing videos for search is highly effective. Brightedge reports that Google displays video snippets next to 26% of search results, and users are more likely to click on them. Furthermore, According to Forrester, videos are 53 times more likely to generate first-page rankings than traditional SEO techniques.
- Interactive videos: Interactive videos provide viewers with a more engaging and personalized experience. For example, A gaming company might create an interactive video game trailer that allows viewers to control the action and explore different game features.
Overall, the video marketing landscape is constantly evolving, with new trends and technologies emerging all the time. By proactively staying up-to-date with these trends and strategically incorporating them into your video marketing strategy, you can confidently stay ahead of the curve and consistently deliver engaging, effective content to captivate your audience.
The Key Takeaways
- Video marketing is gaining popularity and businesses should keep up with new trends and technologies.
- Personalized and hyper-targeted videos are an exciting area in video marketing to look out for in 2023.
- Video marketing can result in better sales, fewer support calls, higher engagement, improved SEO, and greater brand awareness.
- Short videos and live videos are gaining popularity for engaging younger audiences and providing unique real-time opportunities.
- Repurposing existing video content and optimizing for search can save time and resources while still providing value and improving search rankings.
At OmmaVQ, we offer cutting-edge solutions for digital marketers to create personalized videos that truly resonate with their audience. Our suite of tools includes advanced features such as real-time data, interactive widgets, flexible scenarios, and behavioral analytics, all expertly crafted to enhance engagement and drive conversions. Our pay-as-you-go subscription model is designed to be both flexible and affordable, making our platform accessible to businesses of all sizes. With OmmaVQ, you can confidently take your video marketing to the next level.
If your company is interested in stepping up the video marketing game and you feel like you’d love to lead this initiative, feel free to get in touch with us today. We offer a range of interactive and personalized video marketing tools that we’d love to tell you more about.